Best Newsletter Tips from the Internet

December 29, 2025

Below are Quick Tips from Josh Spector đź”—

10 quick newsletter writing tips from a guy who’s published a newsletter for 9 years to 30k subscribers:

LinkedIn Post đź”—

  1. Send shorter issues, more frequently

  2. Replies are the most valuable metric

  3. The “letter” part is more important than the “news” part

(Stole that one from the brilliant Ann Handley)

  1. Write TO one person, not AT a lot of people

  2. Don’t be afraid to promote your stuff - it’s not a selfish act, it’s a generous one

(If you have value to offer)

  1. It’s OK to skip an issue

  2. Sender name is more important than subject line

  3. If it’s boring to write, it’ll be boring to read

  4. Always ask yourself what someone can do AFTER reading your newsletter that they couldn’t do before

  5. Delete 10% of the words before hitting publish